Editing & Writing Portfolio

Adweek

I served as Adweek’s Director of Audience Engagement for three years (Jan. 2020-Jan. 2023), in a role that allowed me to grow the publication’s social audiences dramatically, launching Adweek’s TikTok account and growing it from 2,000 to 120,000 followers within six months. Additionally, I…

Wrote the Adweek Daily and Adweekender newsletters
Personally managed all of Adweek’s social media platforms including Twitter, Facebook, Instagram, LinkedIn and TikTok, then built a single social role into a team of four and led the social strategy including design and editorial overhauls that yielded dramatic increases in followers on Twitter, Instagram, LinkedIn and TikTok
Wrote regular features and profiles, both digital and print, including those focused on social trends, as well as the metaverse and NFTs and design
Created several high-performance video series, both social-first and for the website:
- 5 Steps Anyone Can Take to Improve Inclusion in the Workplace (Part of a 5-part series featuring women leaders in marketing)
- Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans
Wrote Adweek’s Marketing Morsels column every week
Created an Adweek video series about curious marketing news called Adweekly that achieved hundreds of thousands of views
Planned, edited and launched a video series promoting Adweek’s Premium/subscriber-only content series that was viewed by tens of thousands of social media users
- How Heineken Scored Big on Nonalcoholic Beer Sales (presenter, writer, editor)
- How the Washington Post Instagram Reached 1.6 Million Followers (writer, editor)
Launched the Adweek Creator Network featuring dozens of creators who directly drove tens of thousands in event and subscription revenue
Ran Adweek’s March Adness bracket, which garnered more than 2 million impressions and hundreds of thousands of participants each year (3 years in a row)
Moderated and emceed live sessions and events including Social Media Week and Brandweek, which drew thousands of attendees in-person and tens of thousands virtually
Made an advertisement for the Adweek Daily newsletter that yielded dramatic ROI and signups
Spoke on several podcasts both within (Yeah, That’s Probably an Ad) and outside of Adweek (Social Pros Podcast)
Edited Adweek articles, newsletters and magazine pieces

Etymology Books and Content

BOOKS:

Once Upon a Word: A Word Origin Dictionary for Kids (Rockridge Press, 2020)
Words from Hell (Hachette, John Murray Press, 2023)
Useless Etymology (Hachette, John Murray Press, 2024)
Horror Ebook, Hachette, 2023

WEBSITES:

UselessEtymology.com

ARTICLES:

PODCASTS:

SOCIAL MEDIA:

Writer’s Digest

I served as content strategist and digital content director for Writer’s Digest from 2017 to early 2019, and I have written a great deal of additional articles and posts for the site since then.