TikTok & Instagram

Etymology TikToks

On TikTok and Instagram, Jess Zafarris (@jesszafarris, @uselessetymology) makes etymology-focused videos for an audience of more than 135,000. This work has led to book deals, speaking engagments, and partnerships with with PBS, Dictionary.com, and more.

@jesszafarris

What do you think of these Germanic alternatives to Latin and Greek-derived English words proposed in the 19th century by William Barnes? #etymology #wordorigins #history #language #englishlearning

♬ original sound – Jess Zafarris | Author
@jesszafarris

Five one-syllable words that were once multiple words! #etymology #LanguageLearning #wordorigins #edutok #history

♬ original sound – Jess Zafarris | Author
@jesszafarris

Fossil words! #fossilwords #etymology #grammar #language #idioms #history #wordnerd #battle #religion #edutok #etymologytok #linguistics

♬ original sound – Jess Zafarris | Author
@jesszafarris

Vanilla vagina. #etymology #etymologytok #history #grammar #wordorigins #linguistics #edutok #booktok #authortok

♬ original sound – Jess Zafarris | Author
@jesszafarris

A dash usage cheat sheet from your friendly neigborhood editor and etymology dweeb. #etymology #dashes #grammar #wordorigins #grammar #writing #books #printing #letterpress #grammarlesson #etymologytok

♬ original sound – Jess Zafarris | Author

Adweek

In addition, Jess took Adweek’s TikTok channel (@adweek) from 2,000 to 120,000 followers in six months by presenting roundups of interesting and humorous advertising and marketing news.

@adweek

It’s time for adweekly, featuring @Shopify @Pepsi @Liquid Death @Chlöe @Burger King and more. #advertisingtiktok #marketing #creativity #adnews #news #weirdnews #funny #burgerking #soda #aol #nostalgia #youvegotmail #footloose #music #elizabethbanks #creepy #halloween #marthastewart #connorswindells #wakandaforever #target

♬ The Future (Instrumental) – BLVKSHP
@adweek

#greenscreenvideo take a look at “Color of Dirty Water” from Pantone and charity: water. #creativity #advertisingtiktok #marketingtiktok #color #charity #design #cleanwater

♬ original sound – Adweek
@adweek

It’s time for Adweekly, featuring @Airheads @monopolygame @Caprisun @apple and more. #boardgame #gaming #marketing #advertisingtiktok #snacks #caprisun #marriageequality #politics #branding #creativity

♬ The Future (Instrumental) – BLVKSHP
@adweek

It’s time for Adweekly, featuring @Halo Top Creamery @heinz @Mint Mobile @Ryan Reynolds @EJ Marcus and more. #marketing #advertisingtiktok #snacks #nfl #football #icecream #arizonatea #halotop #laundry #guitar #travel #breakfast #reeses #candy #branding #creativity #ceo

♬ The Future (Instrumental) – BLVKSHP