TikTok

Etymology TikToks

On TikTok, Jess Zafarris (@jesszafarris) makes etymology-focused videos for an audience of 95,000. This work has led to book deals and speaking opportunities.

@jesszafarris

#stitch with @Nessie nonbinary equivalents to she sheds and mancaves! #word #sheshed #mancave #etymology

♬ original sound – Jess Zafarris | Author

Adweek

In addition, Jess took Adweek’s TikTok channel (@adweek) from 2,000 to 120,000 followers in six months by presenting roundups of interesting and humorous advertising and marketing news.

@adweek

It’s time for Adweekly, featuring @Halo Top Creamery @heinz @Mint Mobile @Ryan Reynolds @EJ Marcus and more. #marketing #advertisingtiktok #snacks #nfl #football #icecream #arizonatea #halotop #laundry #guitar #travel #breakfast #reeses #candy #branding #creativity #ceo

♬ The Future (Instrumental) – BLVKSHP