An award-winning innovator of digital content and marketing solutions and a prolific online and print journalist, Jessica Zafarris (née Jessica Farris) is the author of the middle-grade nonfiction book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020). She is also the creator of Useless Etymology, a humor blog documenting curious word origins. Her professional experience includes roles as Audience Engagement Editor at Adweek, Executive Director of Marketing & Communications for Gotham Ghostwriters, Digital Content Director and Director of Content Strategy for Writer’s Digest and ScriptMag, editor-in-chief of HOW Design magazine and online content director of HOW and PRINT magazines. She has also served as a freelance content and engagement strategy consultant for several startups and major brands, and she has written for the Denver Business Journal, ABC News, and the Memphis Commercial Appeal. Follow her on Twitter @jesszafarris and @uselessety.