An award-winning innovator of digital content and marketing solutions and a prolific online and print journalist, Jessica Zafarris is presently the Executive Director, Marketing & Communications for Gotham Ghostwriters. Previously, she served as Digital Content Director and Director of Content Strategy for Writer’s Digest and ScriptMag. She has also served as a freelance content and engagement strategy consultant for several startups and major brands. Her eight years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW Design magazine and online content director of HOW and PRINT magazines, as well as writing for the Denver Business Journal, ABC News, and the Memphis Commercial Appeal. She is also the creator of Useless Etymology, a humor blog documenting curious word origins. Follow her on Twitter @jesszafarris and @uselessety.